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YLS Luncheon September 22, 2011
Paula Black Intro
With over 26 years experience in branding and positioning, Paula Black put her marketing talents to work for various clients in a wide range of industries. For the last 15 years she has focused specifically on the business of law, working with firms ranging from 1 attorney to 1,000 attorneys to separate themselves from their competitors and achieve the growth they desire through powerful branding, consulting and one-on-one coaching.
After years of working closely with lawyers and law firms on branding, positioning and business development, Paula Black came to a clear conclusion. Make it simple. Rather than trying to fit life into business development, find ways to fit business development into your life. That simple concept sparked the idea for her third book, the Amazon-bestseller "The Little Black Book: A Lawyer's Guide To Creating A Marketing Habit in 21 Days," and was the catalyst for "In Black & White," a blog dedicated to simple strategies designed to help grow your legal practice.
Paula Black - She is a legal brander, author, speaker, business development consultant and coach. For more information on Paula Black please visit her website, www.paulablack.com
